Non-profit Marketing: Synthesis of Application.

Non-profit Marketing: Synthesis of Application.

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Contemporary developments indicate that the more globalized the world becomes; the more marketing thoughts pervade all spheres of human endeavours. The customary frontiers of marketing (the profit-based organizations) have now been extended to include nonprofit organizations since the application of marketing techniques in their quest for survival is undeniable.
 
Published at International Journal of Business and Common Markets Studies. Development Universal Consortia, Ikot Ekpene, Nigeria. Vol 4. No 1 & 2, Date of Publication: 2006.
Published in 2014
 
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OYENIYI O. & WORLU, R.E. K.
Worlu Rowland
 
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