Perception of the Influence of Marketing in Politics: A Cross-Sectional Study of Political parties and electorates in Nigeria

Perception of the Influence of Marketing in Politics: A Cross-Sectional Study of Political parties and electorates in Nigeria

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The influence of marketing in politics has been described as power of marketing to affect the character, shape and form of political activities in a nation. (Craven and Piercy, 2003). In this connection, this paper seeks to determine how political parties and their electorates perceive the influence of marketing strategies in our political life. In pursuit of this objective, we hypothesized...
 
Published at Journal of Business and Organizational Development. Vol. 2 pp. 1 – 24. A Quarterly publication of Centre for Research and Innovation, Minna, Nigeria. www.cenresign.org Impact factor. 1.05.
Published in 2014
 
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Worlu R.E.K
Worlu Rowland
 
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