Sustaining the Role of Marketing Strategies in Nigerian Electoral Politics.

Sustaining the Role of Marketing Strategies in Nigerian Electoral Politics.

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This paper builds on recent studies which identified the roles of marketing strategies in politics as responsive leadership, mass mobilization, political branding, conflict management, promotion of democratic ideals. The focus of the present study is to determine how best to sustain these roles in Nigerian electoral democracy. Four dominant political parties that emerged from the 2003 General...
 
Published at Journal of Research in National Development, Vol. 8 No. 1 pp. 222 – 233; A publication of the Department of Maritime Management.
Published in 2014
 
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Worlu R. E. 2010
Worlu Rowland
 
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